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Digital marketing refers to the use of digital channels and technologies to promote products or services. It includes various strategies like SEO, social media marketing, email marketing, online advertising, and content marketing to reach and engage target audiences online.

Digital marketing is crucial because it allows businesses to reach a larger audience, often at a lower cost than traditional marketing methods. It enables targeting specific demographics, measuring results in real-time, and engaging with customers directly.

Digital marketing services typically include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, web design and development, affiliate marketing, and analytics and reporting.

When choosing a digital marketing agency, consider their experience, case studies, client testimonials, services offered, pricing structure, and communication style. It’s essential to find an agency that understands your industry and aligns with your business goals.

The timeline for seeing results varies based on the strategy used. SEO can take several months to show significant results, while PPC campaigns can generate immediate traffic. Generally, a well-rounded digital marketing strategy can start showing results within a few weeks to a few months.